Great A&P and the Struggle for Small Business in America - medicalbooks.filipinodoctors.org

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Great A&P and the Struggle for Small Business in America

Brand: Brand: Hill and Wang
Manufacturer: Hill & Wang
ISBN 0809051435
EAN: 9780809051434
Category: Paperback (Company Profiles)
List Price: $17.00
Price: $9.95  (Customer Reviews)
You Save: $7.05 (41%)
Dimension: 8.25 x 5.50 x 0.96 inches
Shipping Wt: 0.74 pounds. FREE Shipping (Details)
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Product Description

One of The Wall Street Journal's Best Non fiction Books of 2011.

From modest beginnings as a tea shop, the Great Atlantic & Pacific Tea Company became the largest retailer in the world. It was a juggernaut, with nearly sixteen thousand stores. But its explosive growth made it a mortal threat to mom-and-pop grocery stores across the nation. Main Street fought back tooth and nail, leading the Hoover, Roosevelt, and Truman administrations to investigate the Great A&P. In a remarkable court case, the government pressed criminal charges against the company for selling food too cheaply-and won.

In The Great A&P and the Struggle for Small Business in America, the acclaimed historian Marc Levinson tells the story of a struggle between small business and big business that tore America apart. George and John Hartford took over their father's business and reshaped it again and again, turning it into a vertically integrated behemoth that paved the way for every big-box retailer to come. George demanded a rock-solid balance sheet; John was the marketer-entrepreneur who led A&P through seven decades of rapid changes. Together, they set the stage for the modern consumer economy by turning an archaic retail industry into a highly efficient system for distributing food at low cost.

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