|
|
Product Description
The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach.This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.
Features
- Used Book in Good Condition
Customers Who Bought This Item Also Bought
- Online Consumer Behavior (Marketing and Consumer Psychology Series)
- How Customers Think: Essential Insights into the Mind of the Market
- SPSS for Research Methods: A Basic Guide
- Marketing Research (8th Edition)
- Storytelling with Data: A Data Visualization Guide for Business Professionals
- Research Designs (Quantitative Applications in the Social Sciences)
- Consumer Behavior
- Positioning: The Battle for Your Mind, 20th Anniversary Edition
- Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail (Marketing and Consumer Psychology Series)
- Why People Buy
*If this is not the "Understanding Consumer Decision Making" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Oct 25, 2024 05:11 +08.
