Product Description
- Before you learn tactical business skills, explore your own intentions and passions for becoming a practitioner. (These subtle motivators, when understood, help set the foundation for a healthy start.)
- Strategies show you how to be successful on the path you choose—whether you aspire to be an employee, independent contractor, or business owner.
- Perforated worksheets guide you through the processes of self-assessment and preparing a business plan.
- Business principles every massage therapist should know, include…licensure • insurance • legal concerns • professional memberships • continuing education • and basic tax law.
- In-depth discussions address money relationships and financial health • business ethics • marketing, including how to use social media • and fostering client loyalty.
- Industry professionals offer practical tips and sage advice.
- “Peer Profile”—Real success stories from practicing massage therapists.
- “Expert Profile”—Advice from experts to help you take your practice to the next level.
- “Your Path as an Employee,” includes how to choose an employer, resume writing, and interview skills.
- End-of-chapter activities provide additional practice.
- FREE business plan template—online at DavisPlus—for you to complete as you work through the activities in the text.
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Details were last updated on Oct 5, 2024 08:03 +08.