Sports Sponsorship: Principles and Practices - medicalbooks.filipinodoctors.org

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Sports Sponsorship: Principles and Practices

Brand: McFarland
Manufacturer: McFarland & Company
ISBN 0786474319
EAN: 9780786474318
Category: #1638496 in Paperback (Sports)
Price: $39.95  (Customer Reviews)
Dimension: 10.00 x 7.00 x 0.46 inches
Shipping Wt: 0.94 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for example, the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $51 billion, it is clear that many companies see this as an important promotional communication strategy.

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  • Used Book in Good Condition

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