Advertising Account Planning - medicalbooks.filipinodoctors.org

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Advertising Account Planning

Brand: Routledge
ISBN 0765640368
EAN: 9780765640369
Category: Paperback (Advertising)
List Price: $94.95
Price: $34.40  (Customer Reviews)
You Save: $60.55 (64%)
Dimension: 9.00 x 6.00 x 0.60 inches
Shipping Wt: 0.82 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

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