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Cases in Health Care Marketing

Brand: Jones & Bartlett Learning
ISBN 9780763764487
MPN: unknown
Category: Paperback (Environmental Economics)
List Price: $65.95
Price: $23.78  (Customer Reviews)
You Save: $42.17 (64%)
Dimension: 8.75 x 6.00 x 0.50 inches
Shipping Wt: 0.75 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment.

Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor’s materials.

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  • Used Book in Good Condition

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