|
Product Description
The extensively revised edition of the best-selling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines.
Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion, the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists.
Customers Who Bought This Item Also Bought
- Composing Qualitative Research
- Writing Ethnographic Fieldnotes, Second Edition (Chicago Guides to Writing, Editing, and Publishing)
- Qualitative Interviewing: The Art of Hearing Data
- Ethnography and Virtual Worlds: A Handbook of Method
- Ethnography and the City (The Metropolis and Modern Life)
- Qualitative Research: A Guide to Design and Implementation, 4th Edition
- The Discovery of Grounded Theory: Strategies for Qualitative Research
- Interviewing as Qualitative Research: A Guide for Researchers in Education and the Social Sciences
- Weaponized Lies: How to Think Critically in the Post-Truth Era
- Qualitative Communication Research Methods
*If this is not the "Focus Groups as Qualitative Research, Second Edition (Qualitative Research Methods Series 16)" product you were looking for, you can check the other results by clicking this link. Details were last updated on Nov 10, 2024 15:32 +08.