|
|
Product Description
As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop brands, and optimize prices is even more important. Introducing market research tools, approaches, and issues, this book provides a clear, step-by-step guide from the beginning steps of planning and executing a project through to analyzing and presenting the results.
This fully updated third edition has been revised to reflect the most recent trends in the industry. Ten new chapters cover issues including: ethics in market research, qualitative research, quantitative research, as well as key concepts such as international research, how to design a questionnaire, how to choose a sample, and how to carry out interviews. There are also tips, advice, and new international case studies from the authors’ own experiences, which ground the concepts in business reality.
Customers Who Bought This Item Also Bought
- How Brands Grow: What Marketers Don't Know
- Strategic Market Research: A Guide to Conducting Research that Drives Businesses, Second Edition
- The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
- Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
- Strategic Market Research: A Guide to Conducting Research that Drives Businesses
- Marketing Research Kit For Dummies
- Market Research in a Week: Teach Yourself (Teach Yourself in a Week)
- Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
- Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing
- The 22 Immutable Laws of Branding
*If this is not the "Market Research in Practice: An Introduction to Gaining Greater Market Insight" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Jun 27, 2024 10:24 +08.
