|
|
Product Description
Bridging the gap between the marketer who must put text analytics to use and data analysis experts, Practical Text Analytics is an accessible guide to the many advances in text analytics. It explains the different approaches and methods, their uses, strengths, and weaknesses, in a way that is relevant to marketing professionals. Each chapter includes illustrations and charts, hints and tips, pointers on the tools and techniques, definitions, and case studies/examples.
Consultant and researcher Steven Struhl presents the process of text analysis in ways that will help marketers clarify and organize the confusing array of methods, frame the right questions, and apply the results successfully to find meaning in any unstructured data and develop effective new marketing strategies.
Customers Who Bought This Item Also Bought
- Visual Explanations: Images and Quantities, Evidence and Narrative
- Beautiful Evidence
- Understanding Social Networks: Theories, Concepts, And Findings
- Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations
- A User's Guide to Network Analysis in R
- Text Analysis with R for Students of Literature (Quantitative Methods in the Humanities and Social Sciences)
- Envisioning Information
- The Visual Display of Quantitative Information
- Envisioning Information
- The Visual Display of Quantitative Information
*If this is not the "Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketi" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Jun 25, 2024 22:14 +08.
