Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals (PR in  - medicalbooks.filipinodoctors.org

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Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals (PR in

Brand: Kogan Page
ISBN 0749469927
EAN: 9780749469924
Category: Paperback (Decision-Making & Problem Solving)
List Price: $39.99
Price: $28.33  (Customer Reviews)
You Save: $11.66 (29%)
Dimension: 9.65 x 7.40 x 1.18 inches
Shipping Wt: 0.90 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

Corporate leaders acknowledge that reputation is their most important asset. But, is reputation properly understood, proactively managed and protected from potentially damaging issues and crises? Andrew Griffin looks at where the risks to reputation come from and shows how organizations can predict, prevent and prepare. He provides guidance on how to devise issue-resolution strategies, respond to fast-moving crises and recover reputation. Drawing on a diverse range of case studies the book provides practical advice as well as insight and analysis.

An experienced specialist in strategy and crisis management, Griffin argues that crises and issues need careful communication strategies, but also creative decision-making, effective team-work, and decisive leadership.


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