|
|
Product Description
Strategic Alliances and Marketing Partnerships will help readers understand how partnerships function and how they can manage them more effectively and efficiently. Dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence.
Whatever the nature of the relationship - whether outsourcing, strategic alliances or co-manufacturing - there are eight distinctive relationship types identified by the authors to help managers optimize their business-to-business partnerships. With case studies from prominent, global organizations such as Wal-Mart, Toyota, General Motors and Dell, Strategic Alliances and Marketing Partnerships will help readers understand the problems that affect partnering and how to make decisions to improve both the relationship and productivity.
Customers Who Bought This Item Also Bought
- Multipliers, Revised and Updated: How the Best Leaders Make Everyone Smarter
- Linkage Inc.'s Best Practices for Succession Planning (Essential Knowledge Resource)
- Effective Succession Planning: Ensuring Leadership Continuity and Building Talent from Within
- The Coaching Manager: Developing Top Talent in Business
- Business Literacy Survival Guide for HR Professionals
- Coaching: Evoking Excellence in Others,3rd Edition
- Employee Training & Development
- Managing Conflict through Communication (5th Edition)
- The Conflict Resolution Toolbox: Models and Maps for Analyzing, Diagnosing, and Resolving Conflict
- Budgeting Basics and Beyond
*If this is not the "Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage through Collaboration " product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Mar 8, 2026 09:08 +08.
