Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage through Collaboration  - medicalbooks.filipinodoctors.org

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Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage through Collaboration

Brand: Kogan Page
Model: Illustrations, plans
ISBN 0749454849
EAN: 9780749454845
Category: Hardcover (Management)
Price: $55.99  (Customer Reviews)
Dimension: 9.21 x 6.14 x 0.71 inches
Shipping Wt: 1.35 pounds. FREE Shipping (Details)
Availability: Usually ships within 2 to 3 days
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Product Description


Strategic Alliances and Marketing Partnerships will help readers understand how partnerships function and how they can manage them more effectively and efficiently. Dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. 

Whatever the nature of the relationship - whether outsourcing, strategic alliances or co-manufacturing - there are eight distinctive relationship types identified by the authors to help managers optimize their business-to-business partnerships. With case studies from prominent, global organizations such as Wal-Mart, Toyota, General Motors and Dell, Strategic Alliances and Marketing Partnerships will help readers understand the problems that affect partnering and how to make decisions to improve both the relationship and productivity.

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