|
Product Description
The best companies and most successful salespeople live by a three-word mantra—"all about them"—because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.
Customers Who Bought This Item Also Bought
- Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days
- It Starts With You: Turn Your Goals Into Success
- Talent is Overrated: What Really Separates World-Class Performers from Everybody Else
- The Making of a Manager: What to Do When Everyone Looks to You
- Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention
- How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing
- Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention
- Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth
- The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture
- Building Brand Value: Seven Simple Steps to Profitable Communications
*If this is not the "All about Them: Grow Your Business by Focusing on Others" product you were looking for, you can check the other results by clicking this link. Details were last updated on Nov 23, 2024 13:14 +08.