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Product Description
Yes I can, I am, and I will! This can-do attitude of millennials (Gen Ys)--those born between 1982 and 2000--is redefining the image of the American woman, whether they're employees or customers. Millennial women are confident, strong, bursting with ideas, tech savvy, and champion multi-taskers. They influence every aspect of American business. With off-the-charts buying power, their effect on the economy is unprecedented. So, how can corporate America connect with, understand, and communicate with these 40-million-strong powerhouses? This first-ever illuminating guide unlocks the secrets, values, attitudes, and lifestyles of the millennial woman and offers a clear strategy on how to manage, market, and bond with them. This book is your opportunity to get to know them.
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Details were last updated on Nov 13, 2024 04:47 +08.
![Consumer Behavior: Buying, Having, and Being, Global Edition [Paperback] [Jan 01, 2000] Michael R. S - //medicalbooks.filipinodoctors.org](https://images-na.ssl-images-amazon.com/images/I/51DtErK4KgL.jpg)
