|
Product Description
A new, counterintuitive theory for how social networks influence the spread of behavior
New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases be used to improve the spread of beneficial behaviors and innovations? In How Behavior Spreads, Damon Centola presents over a decade of original research examining how changes in societal behavior--in voting, health, technology, and finance―occur and the ways social networks can be used to influence how they propagate. Centola's startling findings show that the same conditions accelerating the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors.
While it is commonly believed that "weak ties"―long-distance connections linking acquaintances―lead to the quicker spread of behaviors, in fact the exact opposite holds true. Centola demonstrates how the most well-known, intuitive ideas about social networks have caused past diffusion efforts to fail, and how such efforts might succeed in the future. Pioneering the use of Web-based methods to understand how changes in people's social networks alter their behaviors, Centola illustrates the ways in which these insights can be applied to solve countless problems of organizational change, cultural evolution, and social innovation. His findings offer important lessons for public health workers, entrepreneurs, and activists looking to harness networks for social change.
Practical and informative, How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world.
Customers Who Bought This Item Also Bought
- Bit by Bit: Social Research in the Digital Age
- The Book of Why: The New Science of Cause and Effect
- Worlds Hidden in Plain Sight: Thirty Years of Complexity Thinking at the Santa Fe Institute
- The Model Thinker: What You Need to Know to Make Data Work for You
- Egocentric Network Analysis: Foundations, Methods, and Models (Structural Analysis in the Social Sciences)
- The Human Network: How Your Social Position Determines Your Power, Beliefs, and Behaviors
- Data Visualization: A Practical Introduction
- How Change Happens (The MIT Press)
- The Formula: The Universal Laws of Success
- Someone To Talk To
*If this is not the "How Behavior Spreads: The Science of Complex Contagions (Princeton Analytical Sociology)" product you were looking for, you can check the other results by clicking this link. Details were last updated on Nov 26, 2024 02:31 +08.