Learn to Earn: A Beginner's Guide to the Basics of Investing and Business

Product Description

Mutual-fund superstar Peter Lynch and author John Rothchild explain the basic principles of the stock market and business in an investing guide that will enlighten and entertain anyone who is high-school age or older.

Many investors, including some with substantial portfolios, have only the sketchiest idea of how the stock market works. The reason, say Lynch and Rothchild, is that the basics of investing—the fundamentals of our economic system and what they have to do with the stock market—aren’t taught in school. At a time when individuals have to make important decisions about saving for college and 401(k) retirement funds, this failure to provide a basic education in investing can have tragic consequences.

For those who know what to look for, investment opportunities are everywhere. The average high-school student is familiar with Nike, Reebok, McDonald’s, the Gap, and the Body Shop. Nearly every teenager in America drinks Coke or Pepsi, but only a very few own shares in either company or even understand how to buy them. Every student studies American history, but few realize that our country was settled by European colonists financed by public companies in England and Holland—and the basic principles behind public companies haven’t changed in more than three hundred years.

In Learn to Earn, Lynch and Rothchild explain in a style accessible to anyone who is high-school age or older how to read a stock table in the daily newspaper, how to understand a company annual report, and why everyone should pay attention to the stock market. They explain not only how to invest, but also how to think like an investor.

Features

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  Key Features: This book is relevant for ages ranging from high school students to retired professionals. Be it creating your own investing opportunities or finding the ones most suited to you, this book brings to light mindblowing facts you never knew could make you richer.
  
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  Learn to Earn - A Beginner's Guide to The Basics of Investing and Business was written to fulfill two reasons, one was to make sure that the 'rich get richer, poor get poorer' principle doesn't dwell in business for long. The second reason was to let the common people make a living out of associating with the brands they use every day.
  
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  Yet, how many of these customers are investing in their relationships with these brands? More importantly, how many are aware that they can? This book is for those who are not making use of this.
  
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  Almost every second teenager wears a Nike product to a basketball game. Three out of five families stop at a McDonalds for lunch during a road trip. Nestle is much more than just a household name. and State Bank of India holds the largest number of savings bank accounts in the country. Yet, how many of these customers are investing in their relationships with these brands? More importantly, how many are aware that they can? This book is for those who are not making use of this.
  
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