Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business - medicalbooks.filipinodoctors.org

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Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Brand: Business
Manufacturer: Houghton Mifflin
ISBN 0618785914
EAN: 0046442785914
Category: Paperback (Economics)
List Price: $16.99
Price: $9.99  (Customer Reviews)
You Save: $7.00 (41%)
Dimension: 9.00 x 6.00 x 0.88 inches
Shipping Wt: 2.31 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

Features

  • Used Book in Good Condition

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