|
Product Description
This business classic features straight-talking advice you’ll never hear in school.Featuring a new foreword by Ariel Emanuel and Patrick Whitesell
Mark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries.
To this day, McCormack’s business classic remains a must-read for executives and managers at every level. Relating his proven method of “applied people sense” in key chapters on sales, negotiation, reading others and yourself, and executive time management, McCormack presents powerful real-world guidance on
• the secret life of a deal
• management philosophies that don’t work (and one that does)
• the key to running a meeting—and how to attend one
• the positive use of negative reinforcement
• proven ways to observe aggressively and take the edge
• and much more
Praise for What They Don’t Teach You at Harvard Business School
“Incisive, intelligent, and witty, What They Don’t Teach You at Harvard Business School is a sure winner—like the author himself. Reading it has taught me a lot.”—Rupert Murdoch, executive chairman, News Corp, chairman and CEO, 21st Century Fox
“Clear, concise, and informative . . . Like a good mentor, this book will be a valuable aid throughout your business career.”—Herbert J. Siegel, chairman, Chris-Craft Industries, Inc.
“Mark McCormack describes the approach I have personally seen him adopt, which has not only contributed to the growth of his business, but mine as well.”—Arnold Palmer
“There have been what we love to call dynasties in every sport. IMG has been different. What this one brilliant man, Mark McCormack, created is the only dynasty ever over all sport.”—Frank Deford, senior contributing writer, Sports Illustrated
Customers Who Bought This Item Also Bought
- What They Teach You at Harvard Business School: My Two Years Inside the Cauldron of Capitalism
- What They Still Don't Teach You At Harvard Business School: Selling More, Managing Better, and Getting the Job
- Beyond Harvard: All-new street smarts from the world of Mark H. McCormack
- Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition (Collins Business Essentials)
- Winning
- The Art of Strategy: A Game Theorist's Guide to Success in Business and Life
- HBR's 10 Must Reads on Managing Yourself (with bonus article "How Will You Measure Your Life?" by Clayton M. Christensen)
- Grinding It Out: The Making of McDonald's
- Sam Walton: Made In America
- Mastery: The Keys to Success and Long-Term Fulfillment
*If this is not the "What They Don't Teach You at Harvard Business School: Notes from a Street-smart Executive" product you were looking for, you can check the other results by clicking this link. Details were last updated on Nov 2, 2024 19:48 +08.