Understanding Business Strategy Concepts Plus

Features

• Provides in-depth, brief, and customized analysis with a variety of cases.
  Helps users practice strategic management and critical-thinking skills with a wide selection of Full Teaching Cases that reflect today's latest developments, and fresh Mini-Cases drawn from familiar industries. Cases allow users to plan, execute, and evaluate strategies in action and within context.


• Builds users' skills with the Strategy Toolbox.
  Users can closely analyze and evaluate how real firms use specific management tools or techniques within the strategic management process. This practical approach to business problems encourages users to think strategically. The outlined steps or approaches provide skills that users can implement in the workplace for their personal success.


• Presents unique perspectives within understanding strategy.
  Learning from success and learning from failure: At the heart of this book's action-oriented approach, users learn to apply the strategic management process for short- and long-term success as they see the impact of business strategy at work in examples of familiar companies, drawn from recent business news. Users even learn from mistakes of others as they examine strategies that did not work and see, firsthand, the results in firms that failed to apply the strategic process.


• Presents today's most current business strategy on every page.
  This edition's distinguished business authors have reviewed and updated each chapter with the latest business research to help guide users through the creation, implementation, and evaluation of the strategic process using the most accurate and up-to-date business strategy information available today.


• Updated, powerful Mini-Cases strengthen student skills.
  This edition's numerous new and updated end-of-chapter Mini-Cases allow users to hone personal strategic management skills as they conduct a brief analysis, practice critical thinking, and implement actual strategy within each succinct case.


• Experiential Exercises ensure thorough understanding.
  Two Experiential Exercises at the end of each chapter give users the opportunity to participate in the actual strategic management process--from the formulation of strategy and implementation of action through the final analysis--for a more thorough understanding of the chapter's topics.


• Global business leaders and challenges are highlighted with new 50 Lessons videos.
  The latest business challenges are introduced with this powerful selection of 10 brief videos by 50 Lessons.


• Ensures understanding with student-focused, step-by-step presentation.
  This book's unique applied approach presents concepts in easily digestible chunks using inviting, colorful graphics and informative figures to help users retain information as they walk through the creation, planning, execution, and evaluation of the strategic management process.


• Accurate, reliable presentation.
  In this new edition, the text's distinguished authors continue to provide the most accurate, reliable presentation available. With Understanding Business Strategy Concepts Plus (Third Edition), users are learning from the most accurate, up-to-date business strategy text on the market.