|
Product Description
A fresh step-by-step guide for identifying your nonprofit's planned giving prospects and inspiring them to give generously
Donor-Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the best outcomes for all. Here, nonprofits new to gift planning will learn to market effectively from the start while those with established programs will discover ways to enhance their efforts. You will learn about various donor-centered marketing channels and techniques, as well as how to generate internal support for an improved planned gift marketing effort.
- Full of useful and proven tips you can implement for immediate results
- Offers practical tools including forms and checklists
- Includes a worksheet to help organizations calculate their planned giving potential
Sharing the latest research findings, this book shows you how to identify who your planned giving prospects are. You will learn how to effectively focus on them through meaningful communication that ultimately inspires them to give-and give more.
Customers Who Bought This Item Also Bought
- Developing Major Gifts: Turning Small Donors into Big Contributors (Aspen's Fundraising Series for the 21st Century)
- Prospect Research: A Primer for Growing Nonprofits
- Keep Your Donors: The Guide to Better Communications & Stronger Relationships
- Major Donors: Finding Big Gifts in Your Database and Online
- Fundraising Basics: A Complete Guide
- Ethical Fundraising: A Guide for Nonprofit Boards and Fundraisers (AFP Fund Development Series)
- Beyond Fundraising, Second Edition: New Strategies for Nonprofit Innovation and Investment
- Capital Campaigns: Strategies That Work
- Achieving Excellence in Fundraising (Essential Texts for Nonprofit and Public Leadership and Management)
- Strategic Fund Development, + WebSite: Building Profitable Relationships That Last
*If this is not the "Donor-Centered Planned Gift Marketing" product you were looking for, you can check the other results by clicking this link. Details were last updated on Nov 20, 2024 15:13 +08.