The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling - medicalbooks.filipinodoctors.org

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The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling

Brand: Basic Books
ISBN 9780465078073
MPN: 2MD6NZ0001KX
Category: Paperback (Creativity)
List Price: $16.99
Price: $11.70  (Customer Reviews)
You Save: $5.29 (31%)
Dimension: 8.00 x 5.50 x 0.75 inches
Shipping Wt: 0.80 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

This modern classic teaches you to use the art of storytelling to persuade, motivate, and inspire in life and business

Anyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results.

In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Showcasing over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables form around the world, Simmons illustrates how story can be used to persuade, motivate, and inspire in ways that cold facts, bullets points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals.

Features

  • 5x6 in sise, 297 pages

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