Selling the Invisible: A Field Guide to Modern Marketing - medicalbooks.filipinodoctors.org

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Selling the Invisible: A Field Guide to Modern Marketing

Brand: Grand Central Publishing
ISBN 0446672319
EAN: 9780446672313
Category: Paperback (Guides)
List Price: $18.99
Price: $11.49  (Customer Reviews)
You Save: $7.50 (39%)
Dimension: 7.50 x 5.25 x 0.75 inches
Shipping Wt: 0.45 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don'ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.

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