Marketing: The Basics - medicalbooks.filipinodoctors.org

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Marketing: The Basics

Brand: Routledge
ISBN 0415779006
EAN: 9780415779005
Category: #3484300 in Paperback (Economics)
List Price: $28.95
Price: $17.53  (Customer Reviews)
You Save: $11.42 (39%)
Dimension: 7.80 x 5.08 x 0.58 inches
Shipping Wt: 0.60 pounds. FREE Shipping (Details)
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Product Description

‘…a punchy, stripped-down version of what marketing is all about.’The Times Higher Education Supplement

 

If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book:

  • Explains the fundamentals of marketing and useful concepts such as the Long Tail
  • Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google
  • Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study

This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.


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