|
|
Product Description
Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field:
- The four key phases of public relations campaigns: research, strategy, tactics and evaluation.
- History and evolution of public relations.
- Basic concepts of the profession: ethics, professionalism and theoretical underpinnings.
Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.
Customers Who Bought This Item Also Bought
- It's Not Just PR: Public Relations in Society, 2nd Edition
- The Fall of Advertising and the Rise of PR
- Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition
- The Basics of Media Writing: A Strategic Approach
- Public Budgeting Systems
- Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
- Policy Analysis
- Practical Guide for Policy Analysis: The Eightfold Path to More Effective Problem Solving (Fifth Edition)
- Trust Me, I'm Lying: Confessions of a Media Manipulator
- The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
*If this is not the "Public Relations: The Basics" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Nov 29, 2024 06:17 +08.
