|
|
Product Description
The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
Customers Who Bought This Item Also Bought
- KNOWN personal branding Workbook
- The Million-Dollar, One-Person Business: Make Great Money. Work the Way You Like. Have the Life You Want.
- KNOWN: The handbook for building and unleashing your personal brand in the digital age
- This Is Marketing: You Can't Be Seen Until You Learn to See
- Platform: Get Noticed in a Noisy World
- Company of One: Why Staying Small Is the Next Big Thing for Business
- One Million Followers: How I Built a Massive Social Following in 30 Days
- Introduction To Personal Branding: Ten Steps Toward A New Professional You
- Lifescale: How to Live a More Creative, Productive, and Happy Life
- Marketing Rebellion: The Most Human Company Wins
*If this is not the "Platform: The Art and Science of Personal Branding" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Dec 19, 2024 06:19 +08.
