Ogilvy on Advertising - medicalbooks.filipinodoctors.org

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Ogilvy on Advertising

Brand: Vintage
Model: 039472903X
ISBN 039472903X
EAN: 9780394729039
Category: Paperback (Advertising)
List Price: $30.00
Price: $25.41  (Customer Reviews)
You Save: $4.59 (15%)
Dimension: 9.73 x 7.35 x 0.59 inches
Shipping Wt: 2.31 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities

And much, much more.

Features

  • advertising

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