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Co-Opetition

Brand: Currency
Manufacturer: Currency Doubleday
Model: SKU-021-1
ISBN 9780385479509
UPC: 030955702810
Category: Paperback (Workplace Culture)
List Price: $19.99
Price: $18.80  (Customer Reviews)
You Save: $1.19 (6%)
Dimension: 9.10 x 6.10 x 0.60 inches
Shipping Wt: 0.74 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.



Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.

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