Product Description
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
Customers Who Bought This Item Also Bought
- Marketing Research (8th Edition)
- Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing)
- Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
- Consumer Behavior: Buying, Having, and Being (12th Edition)
- Advertising, Promotion, and other aspects of Integrated Marketing Communications
- Fundamentals of Financial Management, Concise Edition
- Sales Force Management: Leadership, Innovation, Technology
- Consumer Behavior
- Consumer Behavior: Building Marketing Strategy
- Supply Chain Logistics Management
*If this is not the "
Marketing Channels" product you were looking for, you can check the other results by
clicking this link
.
Details were last updated on Nov 27, 2024 22:24 +08.
.
Details were last updated on Nov 27, 2024 22:24 +08.
