The Design Method: A Philosophy and Process for Functional Visual Communication (Voices That Matter) - medicalbooks.filipinodoctors.org

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The Design Method: A Philosophy and Process for Functional Visual Communication (Voices That Matter)

Brand: New Riders Publishing
Manufacturer: New Riders
ISBN 0321928849
EAN: 9780321928849
Category: Paperback (Techniques)
Price: $29.99  (Customer Reviews)
Dimension: 8.00 x 5.30 x 0.70 inches
Shipping Wt: 0.67 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

Feeling uninspired? That shouldn’t keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In The Design Method, you’ll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB. The Design Method will teach you a proven, repeatable process for solving visual communication problems.


In this book, you will learn:
- Ways to conduct research and gain insight into your clients’ situations
- A process for establishing strategies and plans for your projects
- How to develop a cohesive concept and visual direction for each client/job
- An iterative approach to prototype, test, refine, and produce effective design
- Techniques for presenting and documenting creative work
- Tips for making your design studio operate efficiently and consistently


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