The Designful Company: How to build a culture of nonstop innovation

Product Description

“The complex business problems we face today can’t be solved with the same thinking that created them,” says author Marty Neumeier in this entertaining and original read. Instead, he says, we need to start from a place outside traditional business thinking. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward—or risk ending up in the fossil layers of business history.

This is the third in the author’s bestselling series of “whiteboard overviews.” In his first, THE BRAND GAP, he addressed the gulf between business strategy and customer experience. In his second, ZAG, he explored the number-one strategy of high-performance brands. In the third, THE DESIGNFUL COMPANY, he shows how design thinking can build a culture of nonstop innovation. “If you wanna innovate,” he says, “you gotta design.”

Excerpts from The Designful Company (Click images for larger versions)

Customers Who Bought This Item Also Bought

*If this is not the "The Designful Company: How to build a culture of nonstop innovation" product you were looking for, you can check the other results by clicking this link.  Details were last updated on Nov 21, 2024 11:35 +08.