|
Product Description
"A must-read for business leaders and anyone who wants to understand all the implications of a social world."---Bob Iger, Chairman and Chief Executive Officer of The Walt Disney CompanyFrom tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media--how it works, how it's changing human life, and how we can master it for good and for profit.
In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades.
How did this happen? The scope and pace of these changes have left traditional businesses--and their old-guard marketing gatekeepers--bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did.
In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks--to an astonishing degree--mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media--and to make online content that impacts the world--you must start with the Social Organism.
With the scope and ambition of The Second Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world--a guide not just to social media, but to human life today and where it is headed next.
Features
- Social Media Books Business
Customers Who Bought This Item Also Bought
- Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
- Spreadable Media: Creating Value and Meaning in a Networked Culture (Postmillennial Pop)
- One Million Followers: How I Built a Massive Social Following in 30 Days
- The Hidden Persuaders
- Reclaiming Conversation: The Power of Talk in a Digital Age
- The Best Damn Web Marketing Checklist, Period! 2.0
- Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You
- Brand Now: How to Stand Out in a Crowded, Distracted World
- Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
- Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit
*If this is not the "The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life" product you were looking for, you can check the other results by clicking this link. Details were last updated on Nov 7, 2024 10:13 +08.