|
|
Product Description
In the period between 1865 to 1920, as America shifted from a rural-farming economy to urban-manufacturing, a major transformation also occurred in the behavior of the country's consumers. This change is perhaps best illustrated in the advertisements that appeared in popular magazines. They began by simply informing consumers of the cost and availability of a product, but, by 1920, they were projecting an image that defined the American dream in terms of a consumption ethic. In this historical analysis of advertisements, James Norris explores this transformation of society and its ads, and the role that advertising played in developing a national market for consumer goods, creating demand for mass-produced items, and shifting the consumption habits of Americans.
Focusing primarily on popular journals and magazines with national circulations, Norris traces how, by the 1920s, America had become a society in which consumption and spending had replaced old virtues. He examines a number of issues affecting this change, including how national markets developed, how consumers were convinced to buy products they had never seen before, what appeals manufacturers used to build markets, and how consumers were persuaded to purchase items that had previously been produced locally or in the home. Other factors that played a role in the transformation are also considered, such as the breakdown of localism, an increasingly educated citizenry, the potential for mass production, and a growth in per-capita income. Whenever possible, the advertisements themselves have been quoted and reproduced, fully illustrating Norris' premise that they are mirrors of the society that produced them. This study will be an important resource for courses in business history, economics, women's studies, and the history of advertising, as well as a valuable addition to college, university, and public libraries.
Customers Who Bought This Item Also Bought
- American Dreams in Mississippi: Consumers, Poverty, and Culture, 1830-1998
- Advertising the American Dream: Making Way for Modernity, 1920-1940
- For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It
- The Comfort of Things
- Bobos In Paradise: The New Upper Class and How They Got There
- The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
*If this is not the "Advertising and the Transformation of American Society, 1865-1920: (Contributions in Economics and E" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Oct 6, 2024 12:33 +08.
