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Product Description
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
*If this is not the "Marketing Strategy and Competitive Positioning (4th Edition)" product you were looking for, you can check the other results by clicking this link. Details were last updated on Nov 8, 2024 09:52 +08.