Marketing Strategy and Competitive Positioning (4th Edition) - medicalbooks.filipinodoctors.org

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Marketing Strategy and Competitive Positioning (4th Edition)

Brand: Pearson
Manufacturer: Pearson College Div
ISBN 0273706977
EAN: 9780273706977
Category: Paperback (Research)
List Price: $226.00
Price: $121.99  (Customer Reviews)
You Save: $104.01 (46%)
Dimension: 9.75 x 7.25 x 1.50 inches
Shipping Wt: 2.65 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.


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