|
|
Product Description
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
Customers Who Bought This Item Also Bought
- 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization
- The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems
- Managing Change, Creativity and Innovation
- inGenius: A Crash Course on Creativity
- Norms in the Wild
- Grand Challenges for Social Work and Society
- Rippling: How Social Entrepreneurs Spread Innovation Throughout the World
- The Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing)
- Solving Problems with Design Thinking: Ten Stories of What Works (Columbia Business School Publishing)
- The Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing)
*If this is not the "Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing)" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Mar 13, 2025 04:49 +08.
