Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press) - medicalbooks.filipinodoctors.org

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Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press)
Brand: MACMILLAN
Manufacturer: Palgrave Macmillan
ISBN 0230006604
EAN: 9780230006607
Category: Hardcover (Management)
List Price: $54.99
Price: $52.51  (Customer Reviews)
You Save: $2.48 (5%)
Dimension: 10.00 x 6.00 x 1.00 inches
Shipping Wt: 0.92 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.

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