|
Product Description
Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions.
Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.
Customers Who Bought This Item Also Bought
- A Hermeneutics of Violence: A Four-Dimensional Conception
- The Commander's Dilemma: Violence and Restraint in Wartime
- The Spectacular Favela: Violence in Modern Brazil (California Series in Public Anthropology)
- Counting the Dead (California Series in Public Anthropology)
- Between the Guerrillas and the State: The Cocalero Movement, Citizenship, and Identity in the Colombian Amazon
- Violence in Colombia, 1990-2000: Waging War and Negotiating Peace (Latin American Silhouettes)
- The Land of Open Graves: Living and Dying on the Migrant Trail (Volume 36) (California Series in Public Anthropology)
- Blood and Capital: The Paramilitarization of Colombia (Volume 48) (Ohio RIS Latin America Series)
- A Century of Violence in a Red City: Popular Struggle, Counterinsurgency, and Human Rights in Colombia
- There Are No Dead Here: A Story of Murder and Denial in Colombia
*If this is not the "Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia (Chicago Studies in Practices of M" product you were looking for, you can check the other results by clicking this link. Details were last updated on Nov 18, 2024 13:03 +08.