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Product Description
Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.
Learning Goals
Upon completing this book readers will be able to:
- Understand the interaction between global business and culture
- Discuss comparative values and cultural differences
- Recognize the importance of understanding nonverbal communication patterns prevalent in the international business arena
- Be familiar with three functional processes critical to success in conducting global business: negotiating, partnering, and managing
- Identify strategies for coping with culture shock
Features
- Paperback
- Pearson Publishing
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Details were last updated on Oct 19, 2024 20:24 +08.
