|
Product Description
The leading textbook on how to turn a budding idea into a full-fledged magazine has evolved, adapting to the current trends in the industry. Now in its third edition, The Magazine from Cover to Cover has been thoroughly updated to include the effects of technology and current events on magazine publishing. In this comprehensive overview, authors Sammye Johnson and Patricia Prijatel provide a fascinating perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, and a look forward to the challenges and opportunities in store for the industry. They use case histories from selected magazines and interviews with editors, designers, and other publishing professionals to showcase the creativity that is propelling magazine publishing forward.WHAT'S NEW IN THE THIRD EDITION?
- A new Chapter 2, "The Magazine in a Digital World," written by Lori Blachford, Peggy Fisher and Larry Stelter Chair of Magazine Journalism at Drake University, delves into the constant evolution of the magazine industry in this digital age
- Updated throughout to reflect the impact of technological change and the economic crisis on all aspects of the magazine field
Customers Who Bought This Item Also Bought
- The Art of Making Magazines: On Being an Editor and Other Views from the Industry (Columbia Journalism Review Books)
- The Copyeditor's Handbook and Workbook: The Complete Set
- What Editors Do: The Art, Craft, and Business of Book Editing (Chicago Guides to Writing, Editing, and Publishing)
- Make No Law: The Sullivan Case and the First Amendment
- Framework for Marketing Management (6th Edition)
- Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
- On Writing Well: The Classic Guide to Writing Nonfiction
- Publishing for Profit: Successful Bottom-Line Management for Book Publishers
- Accounting: What the Numbers Mean
- Major Principles of Media Law, 2017
*If this is not the "The Magazine from Cover to Cover" product you were looking for, you can check the other results by clicking this link. Details were last updated on Dec 24, 2024 10:28 +08.