Social Marketing and Public Health: Theory And Practice - medicalbooks.filipinodoctors.org

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Social Marketing and Public Health: Theory And Practice

Brand: OXFORD UNIVERSITY PRESS
ISBN 0198717695
EAN: 9780198717690
Category: Paperback (Epidemiology)
List Price: $64.00
Price: $39.41  (Customer Reviews)
You Save: $24.59 (38%)
Dimension: 0.55 x 9.61 x 6.69 inches
Shipping Wt: 0.95 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

The last ten years have seen tremendous advances in the theory and practice base of social marketing globally. Social Marketing and Public Health provides up-to-date thinking on these developments. It introduces new conceptual models and approaches to influence behaviour that promotes health and prevents disease. This new edition moves the book's focus to a globally-relevant approach to the application and evaluation of social marketing, and includes a range of international case studies. In addition to coverage of key concepts and techniques in social marketing, this book contains chapters on areas such as social marketing on a small budget, ethical issues, and incorporating digital and social media platforms into social marketing strategies.

This is a practical 'how to' guide for those interested in understanding and applying social marketing principles to their public health practice and strategies. It sets out a compelling case for a more citizen-, patient-, or client-focused approach to promoting health and preventing disease. Empowering citizens by understanding their needs and working together to create healthy communities is the core of good social marketing practice - this is both reflected and promoted in this book.

Written by international experts in the field, this book is a useful guide for public health specialist planners and policy makers, social marketing organisations and professionals, and students and academics in these fields.

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