|
|
Product Description
“A must-read for anyone who wants to understand why they behave as they do.” —Art Markman, Ph.D., author of Smart ThinkingDo you play to win? Or do you play not to lose?
As Tory Higgins and Heidi Grant Halvorson have discovered in their work at Columbia University’s Motivation Science Center, everything we do is motivated either by a desire to be better off or to simply hang on to what we’ve got. And understanding the simple but crucial difference between the two can empower you to motivate yourself and influence everyone around you. Examining how promotion/prevention focus applies across a wide range of situations—from selling products to managing employees to raising children to getting a second date—Halvorson and Higgins show us how to identify, change, and use focus to get the results we want.
Customers Who Bought This Item Also Bought
- Succeed: How We Can Reach Our Goals
- No One Understands You and What to Do About It
- Reinforcements: How to Get People to Help You
- Nine Things Successful People Do Differently
- Nine Things Successful People Do Differently
- Mindset: The New Psychology of Success
- Thinking, Fast and Slow
- The Antidote: Happiness for People Who Can't Stand Positive Thinking
- Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing
- Scaling Up Excellence: Getting to More Without Settling for Less
*If this is not the "Focus: Use Different Ways of Seeing the World for Success and Influence" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Dec 17, 2024 12:39 +08.
