The Strategy and Tactics of Pricing: A Guide to Growing More Profitably - medicalbooks.filipinodoctors.org

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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

Brand: Routledge
ISBN 0136106811
EAN: 9780136106814
Category: Hardcover (Systems & Planning)
List Price: $129.95
Price: $60.37  (Customer Reviews)
You Save: $69.58 (54%)
Dimension: 9.25 x 6.25 x 1.00 inches
Shipping Wt: 1.23 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.

The Strategy and Tactics of Pricing
shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers.

The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.
 
 

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