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Marketing: An Introduction (10th Edition)

Brand: Pearson
Manufacturer: Pearson College Div
ISBN 0136102433
EAN: 9780136102434
Category: #2260855 in Paperback (Advertising)
List Price: $210.00
Price: $59.47  (Customer Reviews)
You Save: $150.53 (72%)
Dimension: 10.50 x 8.25 x 1.00 inches
Shipping Wt: 2.86 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.

The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool. 

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  • Used Book in Good Condition

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