|
Product Description
This best-selling, brief text introduces marketing through the lens of creating value for customers.Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.
The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
Features
- Used Book in Good Condition
Customers Who Bought This Item Also Bought
- Business Essentials
- Introduction to Business
- Gender: Psychological Perspectives (6th Edition)
- Psychology Applied to Modern Life: Adjustment in the 21st Century
- Business Essentials (9th Edition)
- Reframing Organizations: Artistry, Choice and Leadership
- Management Information Systems, Sixth Edition
- Basic Economics (with InfoTrac College Edition 2-Semester Instant Access Code and Economic Applications Printed Access Card)
- Survey of Accounting (Available Titles CengageNOW)
- Foundations of Finance: The Logic and Practice of Financial Management
*If this is not the "Marketing: An Introduction (10th Edition)" product you were looking for, you can check the other results by clicking this link. Details were last updated on Nov 7, 2024 15:46 +08.