|
|
Product Description
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.
The fourth edition features Ravi Dahr of Yale University–one of the world’s leading scholars in behavioral decision-making–as a new coauthor. Â
Customers Who Bought This Item Also Bought
- Managerial Economics & Organizational Architecture, 6th Edition (Irwin Economics)
- Human Resource Management
- Microeconomics (8th Edition) (The Pearson Series in Economics)
- Introduction to Financial Accounting (11th Edition)
- Statistics for Business and Economics (12th Edition)
- ORGANIZATIONAL BEHAVIOR
- Contemporary Strategy Analysis Text Only
- Corporate Finance: A Focused Approach
- Statistics for Management and Economics + XLSTAT Bind-in
- The Adventures of an IT Leader, Updated Edition with a New Preface by the Authors
*If this is not the "Marketing Management (4th Edition)" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Feb 22, 2026 02:26 +08.
