Marketing Management (4th Edition) - medicalbooks.filipinodoctors.org

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Marketing Management (4th Edition)

Brand: Pearson
ISBN 0136074898
EAN: 9780136074892
Category: Hardcover (Management)
List Price: $326.65
Price: $54.25  (Customer Reviews)
You Save: $272.40 (83%)
Dimension: 10.90 x 8.50 x 1.10 inches
Shipping Wt: 2.75 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.

Marketing Management
reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.

The fourth edition features Ravi Dahr of Yale University–one of the world’s leading scholars in behavioral decision-making–as a new coauthor.  

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