|
|
Product Description
A concise presentation of marketing research fundamentals.
Â
Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.
Â
The ISBN above is just for the standalone book,  if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below.
Â
0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package
Package consists of
0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version
0135078229 / 9780135078228 Basic Marketing Research with Excel
Â
.
Customers Who Bought This Item Also Bought
- Business Class: Etiquette Essentials for Success at Work
- International Marketing (Irwin Marketing)
- Strategic Marketing Problems: Cases and Comments, 13th Edition
- Consumer Behavior: Buying, Having, and Being (12th Edition)
- Consumer Behavior: Building Marketing Strategy
- The Legal Environment of Business: Text and Cases
- Social Media Marketing: A Strategic Approach
- SELL (with SELL5 Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
- Consumer Behavior: Building Marketing Strategy, 12th Edition
- Social Media Marketing
*If this is not the "Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Feb 20, 2026 05:49 +08.
