|
Product Description
For courses in small business management, entrepreneurship, and new venture creation and/or management.
The foundation to building a successful small business
Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills needed for small business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment.
Also available with MyLab Entrepreneurship
By combining trusted authors’ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.
Note: You are purchasing a standalone product; MyLab Entrepreneurship does not come packaged with this content. Students, if interested in purchasing this title with MyLab, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.
If you would like to purchase both the physical text and MyLab Entrepreneurship, search for:
0134890434 / 9780134890432 Essentials of Entrepreneurship and Small Business Management Plus MyLab Entrepreneurship with Pearson eText -- Access Card Package, 9/e
Package consists of:
- 0134741080 / 9780134741086 Essentials of Entrepreneurship and Small Business Management
- 0134743067 / 9780134743066 MyLab Entrepreneurship with Pearson eText -- Access Card -- for Essentials of Entrepreneurship and Small Business Management
Customers Who Bought This Item Also Bought
- Human Resource Management (14th Edition)
- Consumer Behavior: Building Marketing Strategy
- OM (with OM Online, 1 term (6 months) Printed Access Card)
- Principles of Managerial Finance (14th Edition) (Pearson Series in Finance)
- Management (14th Edition)
- Business Law (10th Edition) (What's New in Business Law)
- Fundamentals of Human Resource Management
- Fundamentals of Human Resource Management
- Street Smarts: An All-Purpose Tool Kit for Entrepreneurs
- Managing Quality: Integrating the Supply Chain (6th Edition)
*If this is not the "Essentials of Entrepreneurship and Small Business Management (9th Edition) (What's New in Management" product you were looking for, you can check the other results by clicking this link. Details were last updated on Nov 16, 2024 04:17 +08.