Business Communication: Polishing Your Professional Presence (4th Edition) (What's New in Business C

Product Description

For courses in business communications.

 

Effective communication in business practices

Business Communication: Polishing Your Professional Presence helps students achieve the highest level of professionalism when conducting business. With a clear communication model that helps students professionally analyze and react to any sort of business situation, this text stresses the importance of etiquette in successful entrepreneurial practices. The 4th Edition relates business communication to modern technologies and social media outlets, bringing the text into the context of our digital world. With a focus on learning and exercising skills in writing, speaking, critical thinking, and collaborating with peers, the text prepares students for the social and communicative challenges they will face as successful business people.

Also available with MyLab Business Communication

By combining trusted authors’ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. 

Note: You are purchasing a standalone product; MyLab Business Communication does not come packaged with this content. Students, if interested in purchasing this title with MyLab, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

If you would like to purchase both the physical text and MyLab Business Communication, search for:

0134890450 / 9780134890456 Business Communication: Polishing Your Professional Presence Plus MyLab Business Communication with Pearson eText -- Access Card Package, 4/e

Package consists of:

• 013474022X / 9780134740225 Business Communication: Polishing Your Professional Presence
  
• 0134789725 / 9780134789729 MyLab Business Communication with Pearson eText -- Access Card -- for Business Communication: Polishing Your Professional Presence
  

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