|
|
Product Description
A comprehensive, international view of the business of tourism
The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective–examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.
Customers Who Bought This Item Also Bought
- Foundations of Lodging Management (2nd Edition)
- Introduction to Hospitality (7th Edition)
- Marketing for Hospitality and Tourism (7th Edition)
- Convention Management and Service
- Meetings, Expositions, Events, and Conventions: An Introduction to the Industry (5th Edition) (What's New in Culinary & Hospitality)
- Managing Front Office Operations
- Hospitality Law: Managing Legal Issues in the Hospitality Industry
- Special Events: Creating and Sustaining a New World for Celebration, (7th Edition)
- Hotel Operations Management (3rd Edition)
- Managing Hospitality Organizations: Achieving Excellence in the Guest Experience
*If this is not the "Tourism: The Business of Hospitality and Travel (6th Edition) (What's New in Culinary & Hospitality)" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Jun 20, 2024 10:57 +08.
