|
Product Description
NOTE: You are purchasing a standalone product; MyManagementLab does not come packaged with this content. If you would like to purchase both the physical text and MyManagementLab search for ISBN-10: 0133973026 /ISBN-13: 9780133866247. That package includes ISBN-10: 0133866246/ISBN-13: 9780133866247 and ISBN-10: 013386703X/ISBN-13: 9780133867039.
For courses in International Business
Cultural Understanding in International Business
International Business: The Challenges of Globalization is a comprehensive introduction to the difficulties of global entrepreneurship. By employing engaging features and real world examples through a concise and focused text, the Eighth Edition presents a fresh take on the subject that is both interesting and invaluable to readers.
The material has been thoroughly updated based on both reader and instructor feedback and ongoing changes in the international business world to ensure that it remains up-to-date and well received by audiences. Focusing on relating major concepts to concrete examples, this hands-on text is highly relevant to a future career as a global entrepreneur.
International Business addresses the issue of cultural barriers that arise in global business, as well as the theory and terminology essential to the process of conducting successful business abroad. Its brief yet inclusive coverage of all major international business topics make it the ideal introductory text for readers exploring this subject.
Customers Who Bought This Item Also Bought
- Fundamentals of Human Resource Management
- Investments: An Introduction
- Contemporary Business Law (8th Edition)
- Business Ethics: Case Studies and Selected Readings (South-western Legal Studies in Business Academic Series)
- Managerial Communication: Strategies and Applications
- Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
- Principles of Operations Management (9th Edition)
- Project Management: The Managerial Process (Mcgraw-hill Series Operations and Decision Sciences)
- Essentials of Systems Analysis and Design (6th Edition)
- Operations Management: Sustainability and Supply Chain Management (12th Edition)
*If this is not the "International Business: The Challenges of Globalization (8th Edition)" product you were looking for, you can check the other results by clicking this link. Details were last updated on Nov 22, 2024 07:49 +08.