|
Product Description
Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
Features
- Used Book in Good Condition
Customers Who Bought This Item Also Bought
- Global Marketing: Contemporary Theory, Practice, and Cases
- Christopher: Logistics and Sup_c4 (4th Edition) (Financial Times)
- The Adventures of an IT Leader, Updated Edition with a New Preface by the Authors
- Business Analytics: Data Analysis & Decision Making
- Corporate Finance: Core Principles and Applications (Mcgraw-hill Education Series in Finance, Insurance, and Real Estate)
- Managerial Economics & Business Strategy (Mcgraw-hill Series Economics)
- Marketing Mistakes and Successes
- MR2 (with CourseMate, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
- Managerial Accounting: Creating Value in a Dynamic Business Environment
- Framework for Marketing Management (6th Edition)
*If this is not the "Marketing Plan Handbook (5th Edition)" product you were looking for, you can check the other results by clicking this link. Details were last updated on Nov 18, 2024 02:26 +08.