Marketing Management (14th Edition) - medicalbooks.filipinodoctors.org

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Marketing Management (14th Edition)

Brand: Pearson
ISBN 0132102927
EAN: 9780132102926
Category: Hardcover (Management)
List Price: $294.40
Price: $87.66  (Customer Reviews)
You Save: $206.74 (70%)
Dimension: 10.90 x 8.80 x 1.20 inches
Shipping Wt: 3.65 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

 

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

 

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

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