Market-Based Management (6th Edition) - medicalbooks.filipinodoctors.org

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Market-Based Management (6th Edition)

Brand: Pearson
Model: Vega
ISBN 9780130387752
MPN: colour illustrations, figures
Category: Paperback (Management)
List Price: $246.65
Price: $185.00  (Customer Reviews)
You Save: $61.65 (25%)
Dimension: 9.05 x 7.00 x 1.05 inches
Shipping Wt: 1.70 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.

This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

Features

  • Used Book in Good Condition

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